University of Oklahoma Health Sciences Center Fran and Earl Ziegler College of Nursing Healthy Women, Healthy Futures program has been named a finalist for the 2016 Launchpad Health Promotions Startup Competition in the Social Entrepreneur Category. The finalists will pitch their concept in front of a distinguished panel of judges and hundreds of health promotion professionals at the 2016 Art & Science of Health Promotion Conference on April 27.
Healthy Women, Healthy Futures (HWHF), a pre-pregnancy health initiative, assists women to reduce risks which may potentially lead to poor maternal and infant outcomes through health education, care coordination and adoption of healthy lifestyles. HWHF can be incorporated into new or existing wellness programs. The director of Healthy Women, Healthy Futures is Su An Arnn Phipps, Ph.D., R.N. with the OU College of Nursing. “The United States is one of eight countries where the rate of mothers dying during pregnancy and childbirth is increasing, stated Phipps.” “Our country also ranks among the worst of high resource countries in premature births and related infant mortality (March of Dimes). Women’s health BEFORE pregnancy is a major factor in poor birth outcomes. Not only are we losing children and mothers, but the health care costs of preterm births, NICU stays and maternal hospitalizations are staggering (over 12 billion dollars in 2014), burdening employers and negatively impacting employee health plans. We are excited to be selected as one of the 2016 Launchpad finalists, not only to compete, but to also raise awareness of the importance of preconception health programs in health promotion,” states Dr. Phipps.